Branding

Think of any big business and you will be able to name them from their logo alone.  We believe that every business, regardless of size should be able to build their brand and we ‘re here to help!

why is a brand important?

Having a strong brand not only makes you seem more professional, but also makes you more memorable.  Your brand is unique to you, so it gives you an opportunity to stand out from the crowd and really make an impression on your clients. 

A brand is something that should stand the test of time and grow with your business, combining your voice and values in an overarching theme.

By setting the tone for your brand as soon as possible in your business journey, you can use this to implement a consistent strategy to build your business. 

our branding service includes

Logo Design

A logo becomes synonymous with your business so we design bespoke logos to give you something you can be proud of.

Colour Palette

Whilst this may seem simple, it is key to make sure you use the correct colour types (e.g. HEX, RGB) for the right media.

Business Cards

Business cards are a great way for you to be remembered by clients and gain recommendations and referrals.

Logo Implementation

Once a logo is designed it is important to make sure you have it in any format you may need, as well as every colour way.

Typography

The fonts you use across your business should be consistent and thought out. Having a library of fonts makes the implementation easy.

Marketing Material

Regardless of the occasion, we can produce literature in any form you need, whether a leaflet for a marketing campaign or a brochure for a new product!

Colours

The colours you choose are an absolutely integral part of your brand and will really set the tone for the values of your business. If your business is fun and light-hearted you may choose brighter or louder colours than if your business is more serious.

things to think about

Branding is far more than just a name and logo, it is an all encompassing ‘feel’ for your business.  

There are many decisions to make at the early stages to make sure that your brand is cohesive and in line with your company values. 

We will discuss all of these and more when building your brand, so what we create suits your business down to the ground! 

Style

There are so many styles to choose from and the right one for your business will depend on many things, such as whether you are a plumber or firm of solicitors, as the best style for these two businesses will be completely different. It is important though that you love the brand, as it is your business after all!

Language

The words you use on your website and on your marketing will have an impact on your clients and their ability to engage. Consider who your target client is and how they would speak day to day to really maximise your brand.

Voice

This is your business and people buy from people so it is important that your business' brand echoes your voice. Think about the way you communicate as this is a critical part of your brand.

Audience

Your audience is anyone you deem to be your potential client, but you should be particularly focussed on your target clients. What do they like? What tone do they relate to? What type of company would they buy from? By putting yourself in your ideal clients' shoes you will create a brand for them.

frequently asked questions

Give us a call or book in for your first design meeting.  We’ll go through the process in detail and chat through your requirements and really understand you business to start building your brand. 

Pricing will depend on your exact requirements so give us a call to find out more but don’t panic, our whole ethos is around giving smaller businesses access to the bigger company ‘perks’ at an affordable price. 

No problem, all of our packages can be adapted to suit individual business requirements and we are also more than happy to provide stand alone services. 

This is exactly what we’re here for!  Starting your business with a strong brand will stand you in really good stead, as your clients won’t feel like they are missing out on anything. 

100%!  Like a fingerprint a business’ brand should be entirely unique, so we don’t use templates and really take the time to understand your business. 

Ready to take your business to the next level?

Get the ball rolling

We know that any decision around changing your business is a big one, so we want to make sure you are 100% happy that Focus are the partner for you. 

Need help to maximise your business?

Arrange a call today and get a free consultation to see how we can help.